Print The idea of the campaign is to position PostLocal as a friendly, informative guide for everything local. These print ads begin to capture the different types of local content that the site offers.

Outdoor Our local campaign took to the streets on metro area buses and transit. What better way to drive local awareness?

Email The integrated campaign extended to email as well. Washington Post subscribers were the primary audience for the email campaign.

Banners The campaign extended online to drive awareness and traffic to PostLocal.com.