TLC
Print We directed and shot these print ads, which ran nationally in People Magazine, Star, Us Weekly, InTouch, and Life & Style.
TV Spot TLC produced this on-air spot broadcast during prime time on Discovery Networks, as well as A&E, Bravo, MTV, TNT, USA, VH1, and Lifetime, reaching target viewers; 18-49 year old females.
Interactive We utilized synched rich media banner ads to create a more engaging ad and experience for users.
Interactive More high profile page takeovers were seen on AOL, TMZ, and Sugar - all targeting our 18-49 year old female audience.
Results Hours of carefully arranging coupons and many glue-gun-scorched fingers later, the hard work paid off. The campaign enticed an average of 2.3 million viewers to tune-in. The show peaked as the night's top rated show for adults within the 18-49 demo.