Mood Boards Pappas collaborated with the Syfy team on different ways to visualize the interactive style guide. These ideas were the first interactive expression of their new brand.

3D Tests We painstakenly recreated all of the 3D environments that would be later used as a visual toolbox for the guide.

Interactive Screens The Syfy logo is intended to look like a finely detailed watch when you open it up. The compartments in the logo also served as visuals to showcase the latest talent.

Interactive Screens

Interactive Screens Every screen in the experience needed to be engaging and fun for the user so they are experiencing the brand not just by reading, but actually doing.

Demo Video