Identity The logo and brand identity communicate the company's commitment to quality front and center, "Because we hold ourselves to a higher standard."

Style Guide To ensure a unified brand presentation, we created a comprehensive brand style guide. Our guide was awarded a 2011 Brand New Award presented by Under Consideration.

Brand Architecture We highlighted the different benefits of each product line and created a bit of personality by customizing each with its own distinct color and tagline.

Packaging New packaging was designed to appeal to our female-dominated audience. Glass was chosen to speak to the product's purity. Short stories speak to exactly where the ingredients originate.