PR Web
Identity We began by refreshing the overall identity of PRWeb. The goal was to make it more modern and accessible to business owners, journalists, and PR professionals.
Interactive The new website is a complete transformation. It works much harder to educate people on the value proposition of the brand. The user experience is overhauled to introduce a logical flow and drive conversions.
Interactive One challenge with the site is that it needs to educate people on the product and host all customer press releases. We moved the majority of actual press releases off of the homepage and onto the overhauled News Center.
Results PRWeb delivered a better interactive experience for its clients; the influx of positive reviews and new image has helped PRWeb reach more clients than ever before.