Identity The new strategy repositioned the brand as the best place to start, grow and manage your business online, successfully. A new identity was needed to show this evolution. The distinct “ns” badge carries the brand’s essence across online and offline properties.

Brand Architecture After years of acquisitions, the company’s brand portfolio became pretty confusing. We simplified it by introducing new product names and organizing them to fit the needs of business customers.

Identity Each new product received a unique identity. This helped give the brand more ownable assets and move away from their stock imagery of the past.

Corporate Collateral The new brand identity was extended to all corporate collateral materials.

Internal Corporate Branding To help get employees on board with the new brand, an internal branding campaign was developed.

Print The fun personality of the brand begins to show in these brand ads which were used internally as posters.

Print Conversational and somewhat witty content was paired with the new product branding to add a unique personality to the shopping experience.

Print Another internal poster that builds upon the strategy to help small businesses succeed online.

Trade Show Booth A new event booth was created to introduce the new Network Solutions at industry events.

Interactive For a company that's all about online success through online channels, banners ads were the first step in re-launching the brand.

Interactive The site was designed to be simple and open. The new product branding and messaging is used to entice click-throughs rather than the “discount superstore” approach the competition takes.

Interactive The site is engineered to meet customer needs and offers different experiences and products for small businesses and web professionals.

Interactive Prior to the new site launching, we had to communicate the coming changes to millions of existing customers through various channels, including this mini site.