Identity We wanted to create a brand that today's emerging generation of independent professionals could relate to. The spirit of independence is at that heart of the new identity, which is optimistic and modern without losing the connection to its heritage.

Brand Book MBO Partners believes that independent consulting is more than a career decision - it's a lifestyle decision. This brand book aims to capture the essence of the brand and explain the company's services, values and beliefs to both employees and customers.

Video The services the company offers can appear quite complicated, so we produced this simple "How it Works" video to help people better understand them.

Interactive The new website clearly differentiates the company's offering for independent professionals from its offering for enterprise organizations. Instead of writing a lot of complicated content, the site employs various interactive widgets for users to explore.

Interactive This widget, created for the independent professionals site, explains the concept of the Project Economy and how MBO helps make it easier for consultants and organizations to work together.

Interactive By splitting the site into sections dedicated to specific audiences, we are able to address the needs of each audience more clearly and create a more immersive experience for each.