Identity The new identity blends the tradition and prestige of Georgetown University with the progressive and modern attributes of SCS.

Brand Architecture Each program within the school received a new, unique identity that made it attractive to those interested in specific degrees.

Improve Yourself. Improve the World. The ad campaign speaks to the uniqueness of the GU SCS, and students who want to improve themselves and the world.

Banners: Individual Program Ads Our media strategy sough to shift more emphasis to digital channels to attract a more savvy audience.

Banners: Individual Program Ads

Interactive: Homepage The website was redesigned to create consistency in look and feel, improve the user experience, and increase application submissions.

Interactive Each program now has a dedicated landing page.

Mini Campaign: Campaign for a Semester in Washington To attract students from other universities to spend a semester at Georgetown University, Pappas Group created a campaign using email and posters to convey the message.

Summer Program for High School Students Campaign An integrated marketing campaign was designed to attract high school students to attend a summer program for exploring college life and possible career paths.