EmailThe first step was developing a less promotional email template more closely tied to the new brand identity. The campaign launched in concert with the announcement of DoubleTree's new logo.

Email Hilton HHonors^TM members are an important customer base for the brand. This promotional email helped drive entries into the Sweet Rewards Sweepstakes.

Email The Cookie CAREavan took to the road giving out the signature DoubleTree chocolate chip cookie and collecting entries for the Cookie CAREavan Sweepstakes.

Email Driving awareness that external memberships can also land you a sweet deal helps to capture subscribers' interest.