Newly released issue of “Branding - the Bottom Line” hit news stands today. This time, Anthony discusses how to bounce back from a blow to your brand’s image, reasoning that “a brand crisis can become a great brand building opportunity.” Read on for his take on how big brands - from JetBlue Airways to Tiger Woods - held up in the heat of crisis. >> How to fix a brand after letting customers down
Anthony’s latest column in the Washington Business Journal, “Super Bowl ad not needed to make a big impression,” advises readers why a 30-spot during the biggest game of the year isn’t worth all the hype. So while you’re stocking up on beer and snacks for the game, make sure you pick up the latest issue - or just read it here: Branding - The Bottom Line
This month in his Washington Business Journal column, “Branding - the Bottom Line,” Anthony discusses the battle between branding and direct response. According to Anthony, “this battle always comes back to being true to yourself and your business.” Check out his article to read how the branding vs. direct response debate applies to two very different brands - Apple and Macy’s.
Don’t let direct response marketing hurt your brand
And if you enjoyed Anthony’s articles this year, stay tuned for a “Branding - the Bottom Line” column every month in 2010!
October 23, 2009 - Anthony Pappas’ latest column in the Washington Business Journal.
Anthony Pappas’ latest column in the Washington Business Journal.
Anthony Pappas’ latest column in the Washington Business Journal.
June 29, 2009 - Anthony Pappas’ latest column in the Washington Business Journal.
May 22, 2009 - Anthony Pappas’ latest column in the Washington Business Journal.
March 27, 2009 - Anthony Pappas’ latest column in the Washington Business Journal.
February 20, 2009 - Anthony Pappas’ latest column in the Washington Business Journal.