Washington Business Journal

In Anthony’s most recent WBJ column, “Branding - the Bottom Line,” he reminds readers that naming your business is your first step, but you aren’t done until your URL has been secured for your brand to live online. This can be a challenge in the .COM domain where many of the “good” names are taken - but with the new .CO domain just being released to the world in July, the availability of Internet real estate just got bigger. He encourages readers to consider .CO for their new business, product, or blog “to promote a catchy, short name without paying an arm and a leg”.

Download the PDF to read the full column here: Smaller .CO domain offers comfy real estate

Washington Business Journal

In Anthony’s most recent WBJ column, “Branding - the Bottom Line,” he encourages readers to conduct research on their brands to understand the overall perception, level of awareness, and consumer experiences associated with them. Investing in this kind of research provides business owners with the knowledge they need to build appropriate strategies, with confidence. When armed with insight about how customers experience the brand, immediate responses can be made based on the feedback. Overall, Anthony urges business owners to not “go from the gut… Invest in research.”

Full column here: Probe market research, not gut, to build business brand

Anthony’s latest column in the Washington Business Journal, “Super Bowl ad not needed to make a big impression,” advises readers why a 30-spot during the biggest game of the year isn’t worth all the hype. So while you’re stocking up on beer and snacks for the game, make sure you pick up the latest issue - or just read it here: Branding - The Bottom Line

This month in his Washington Business Journal column, “Branding - the Bottom Line,” Anthony discusses the battle between branding and direct response.  According to Anthony, “this battle always comes back to being true to yourself and your business.”  Check out his article to read how the branding vs. direct response debate applies to two very different brands - Apple and Macy’s. 

Don’t let direct response marketing hurt your brand

And if you enjoyed Anthony’s articles this year, stay tuned for a “Branding - the Bottom Line” column every month in 2010!

Anthony Pappas’ latest column in the Washington Business Journal.

Anthony recently presented at the GrowSmartBiz conference hosted by Network Solutions. His 10-minute presentation called “Branding 101″ covered 5 branding strategy tips and used real-world examples from various companies. 

Watch it here! Branding 101 Presentation

June 29, 2009 - Anthony Pappas’ latest column in the Washington Business Journal.

May 22, 2009 - Anthony Pappas’ latest column in the Washington Business Journal.

March 27, 2009 - Anthony Pappas’ latest column in the Washington Business Journal.

March 27, 2009 - Pappas Group, a leading brand strategy and interactive design firm, today announced that they have been honored with three ADDY awards in the 2009 Advertising Club of Metropolitan Washington competition (DC Ad Club). The ADDY awards recognize the best in creative excellence in advertising in the metropolitan Washington, D.C. area.

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