Washington Business Journal

In Anthony’s most recent WBJ column, “Branding - the Bottom Line,” he reminds readers that naming your business is your first step, but you aren’t done until your URL has been secured for your brand to live online. This can be a challenge in the .COM domain where many of the “good” names are taken - but with the new .CO domain just being released to the world in July, the availability of Internet real estate just got bigger. He encourages readers to consider .CO for their new business, product, or blog “to promote a catchy, short name without paying an arm and a leg”.

Download the PDF to read the full column here: Smaller .CO domain offers comfy real estate

Washington Business Journal

In Anthony’s most recent WBJ column, “Branding - the Bottom Line,” he encourages readers to conduct research on their brands to understand the overall perception, level of awareness, and consumer experiences associated with them. Investing in this kind of research provides business owners with the knowledge they need to build appropriate strategies, with confidence. When armed with insight about how customers experience the brand, immediate responses can be made based on the feedback. Overall, Anthony urges business owners to not “go from the gut… Invest in research.”

Full column here: Probe market research, not gut, to build business brand

Anthony’s latest column in the Washington Business Journal, “Super Bowl ad not needed to make a big impression,” advises readers why a 30-spot during the biggest game of the year isn’t worth all the hype. So while you’re stocking up on beer and snacks for the game, make sure you pick up the latest issue - or just read it here: Branding - The Bottom Line

Anthony was recently quoted in the January 2010 issue of SmartCEO magazine.  His opinion on effective networking was shared alongside other CEO/Presidents from companies in the D.C. and Baltimore areas, including Information Experts and Payroll Network.  SmartCEO magazine is considered “required reading for growing companies.” Read his quote below:

“To network in any town, you need to be a CEO who is plugged into who the decision makers are and what their needs are. In this area, business is very connected to the philanthropic environment due to local leaders wanting to do some good in addition to winning at business. So a smart CEO is able to connect business and philanthropy, and to legitimately do some good by giving back to the community, while also staying in sync with those who are the area’s economic and industry leaders.” - Anthony Pappas

To read the rest of this article click on the following link!… Washington SmartCEO (January 2010)

… Or visit the website to view the entire issue: SmartCEO

October 23, 2009 - Anthony Pappas’ latest column in the Washington Business Journal.

Anthony Pappas’ latest column in the Washington Business Journal.

Grow Smart Business Pre-Event Interview: Anthony Pappas of The Pappas Group

Anthony recently interviewed with Steve Fisher of Network Solutions. They discussed Anthony’s background and career history, his company approach, and his top 5 brands. Continue to the Network Solutions blog to read the full transcript

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Anthony Pappas’ latest column in the Washington Business Journal.