This month in his Washington Business Journal column, “Branding - the Bottom Line,” Anthony discusses the battle between branding and direct response.  According to Anthony, “this battle always comes back to being true to yourself and your business.”  Check out his article to read how the branding vs. direct response debate applies to two very different brands - Apple and Macy’s. 

Don’t let direct response marketing hurt your brand

And if you enjoyed Anthony’s articles this year, stay tuned for a “Branding - the Bottom Line” column every month in 2010!

October 23, 2009 - Anthony Pappas’ latest column in the Washington Business Journal.

Anthony Pappas’ latest column in the Washington Business Journal.

Anthony recently presented at the GrowSmartBiz conference hosted by Network Solutions. His 10-minute presentation called “Branding 101″ covered 5 branding strategy tips and used real-world examples from various companies. 

Watch it here! Branding 101 Presentation

Grow Smart Business Pre-Event Interview: Anthony Pappas of The Pappas Group

Anthony recently interviewed with Steve Fisher of Network Solutions. They discussed Anthony’s background and career history, his company approach, and his top 5 brands. Continue to the Network Solutions blog to read the full transcript

Read the rest of this entry »

We’ve been so busy around here lately we’ve hardly had time to step back, take a breath, and really look at all our recent progress and activity.  But we finally managed to pull our updates together into a newsletter.  Highlights include the announcement of our web makeover, PG team newbies, and a chance to showcase some work done for one of our clients. This is the first edition of many more monthly newsletters to come! To get ‘em straight to your inbox, sign up now.

We spent this week on the set of a photo shoot for one our clients.  The shots took place in front of a green screen, and we’re working on designing the print ads. Enjoy! 

Anthony Pappas’ latest column in the Washington Business Journal.

June 29, 2009 - Anthony Pappas’ latest column in the Washington Business Journal.

May 22, 2009 - Anthony Pappas’ latest column in the Washington Business Journal.