Pair to Discuss “5 Million Viewers in 30 Days,” an Inside Look at the Wildly Successful Interactive Campaign to Support Discovery’s Hit Show, FutureWeapons

McLean, Va. − April 30, 2007 −− Pappas Group, a leading brand strategy and design consultancy, announced today that President and Creative Director Anthony Pappas and Discovery Channel Creative Director Stefan Poulos have been selected as keynote speakers for the May 7, 2007 World Wide Web Washington conference at D.C.’s Omni Shoreham Hotel.

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30-Day Teaser Campaign Leading to Premiere Included Incremental Rollout of Flash Video, Interaction with Futuristic Weapons, Video Games and Microsoft X-Box’s Points Contest

WASHINGTON − Feb. 19, 2007 − Pappas Group, a leading brand strategy and design consultancy, announced its work on a campaign for Discovery Channel’s FutureWeapons, a captivating series that takes viewers into the secret world of weapons development. The campaign seamlessly integrates traditional and new media to attract its target market of technologically savvy men ages 18 to 45.

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