Brand Strategist

Pappas Group is an award-winning, full service, creative agency that builds brand experiences people love. With offices in Washington DC and San Francisco, Pappas brings together creative, strategy, technology, media and marketing expertise to create big ideas and thoughtful experiences that connect brands and people. This experience-led approach, combined with an intense focus on delivering bottom line business results has earned Pappas Group numerous accolades, continuous growth and strong relationships with brands big and small.

The Work

Brand Strategists at Pappas Group work to tackle our client's biggest and most difficult problems. As a strategist, your goal is to synthesize research into amazing data-driven insights and develop a clear strategy and vision that solves a client problem, gains buy-in and inspires our creative teams to do their absolute best work. The brand strategy role is for a generalist; a person that lives and breathes digital, knows how to define a brand platform, gets brand planning and can develop and sell a vision.

Specific responsibilities include:

  • Orchestrate all brand and strategic planning for assigned accounts.
  • Develop brand platforms, strategies, architectures, messaging platforms and more for assigned clients.
  • Partner with strategy, creative, technology, media and client service teams to develop experiences that people love.
  • Craft research plans and actively manage research vendors where applicable.
  • Ensure all deliverable deadlines, internally and externally, are met in an efficient and timely manner.
  • Identify opportunities to constantly improve the quality of thinking applied to client business.
  • Actively support new business activity where required.
  • Collaborate with clients and give them deeper insights into the dynamics of their business through the development of disciplined and thorough research and analyses.
  • Work seamlessly with strategy team members, including experience and media planners.

The Experience

  • Have a minimum of 7 years experience in brand strategy or planning roles and related communications experience.
  • Have 3+ years working in digital marketing or related field.
  • Have strong analytical capabilities and a marketing background.
  • Have the ability to synthesize, express and create.
  • Are an exceptional writer with strong presentation skills.
  • Have strong personal organization skills and attention to detail.
  • Can provide evidence of past success in developing brands and delivering them to market.

To apply for this position email your cover letter and resume to resume@pappasgroup.com. Please include "Brand Strategist" in the subject line. No phone calls please.

Pappas Group is an EOE encouraging diversity in the workplace.