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We are a full-service agency that develops brands for the connected era.

Where your product is only the beginning of the story.

Today, culture, trends, and opinion are created, discovered, and shared seamlessly.

Below, see how we help brands embrace the connected era with open arms.

What We Do.

Brand

Today, you’re defined by your interfaces and apps as much as by your identity. So we not only help brands discover who they are, shape their voice and create identities, we also develop experiences that connect those brands to consumers.

  • Brand Health Tracking
  • Brand Idea + Positioning
  • Brand Identity + Experiences
  • Brand Management Tools
  • Brand Naming
  • Brand Strategy + Architecture
  • Brand Voice + Messaging
  • Customer Segmentation

Product + Platform

It’s not enough to simply tell people you’re great. To build loyalty, you have to give them something useful, something relevant to their lives. We help brands envision and build useful products for the digital layer, from need-based mobile application to educational retail displays.

  • Mobile Development
  • Native App Development
  • Platform Strategy
  • Product Development
  • Product Measurement + Optimization
  • Product Strategy + Ideation
  • Tablet Development
  • User Experience Design
  • Web Development

Content

Our attention spans are shorter than ever. To engage people, brands need to invite participation and deliver content worth spending time with. We create content that enters into culture and conversations, connecting people to brands as well as to each other.

  • Concept Creation
  • Concept Testing
  • Content Analysis + Reporting
  • Content Curation
  • Content Development
  • Content Strategy + Plan

Activation + Distribution

Content is discovered, shared and created in person and across the digital layer almost simultaneously. We help brands enter relevant conversations and distribute their content to the right people, communities, and spaces.

  • Activation Strategy
  • Measurement + Optimization
  • Media Buying + Management
  • Paid Media Strategy + Planning
  • Search
  • Social Community Management
  • Social Influence + Outreach
  • Social Media Strategy + Planning

Relationship Building

Now, a brand can make every customer feel like its most valued. We help turn customers into advocates, driving referrals, and keeping people coming back again and again.

  • CRM Analytics
  • CRM Programs
  • Customer Experience Strategy + Plans
  • Customer Loyalty + Reward Programs

Washington, DC

4100 N Fairfax Drive, Suite 200, Arlington, VA 22203

View Map + Directions

New Business

Allison Mataya

703.349.7241

amataya@pappasgroup.com

San Francisco

181 Fremont Street, San Francisco, CA 94105

View Map + Directions

New Business

John O'Connor

415.489.0584

joconnor@pappasgroup.com